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On Sound & Clouds: Reboot 10 Talk

At Reboot 10, great conference as always, and just finished a talk I did with Alex about what’s going on in music on the web. Here are the slides:

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 June 27th, 2008 | No Comments »

Pecha Kucha talk tomorrow

Tomorrow I’ll be talking about clouds and sounds at Pecha Kucha Berlin (9pm at Arena). Looks like there are a few other interesting talks as well, and an afterparty, so it might be a fun event. I’d be happy to see you there if you’re in town!

 May 21st, 2008 | No Comments »

Cloudy mother of a jukebox! Dreaming of my future music player.

With recent iTunes rumors floating around, here’s what I hope my future music player will be like:

  • It will look very much like a mix between Songbird, SoundCloud, Last.fm and Spotify.
  • It’s not really a piece of software, rather it’s a service. It stores playlists, music and social graph data in the cloud, with open interfaces so that my friends and their players can know about my music.
  • I can drag and drop any song link on it. If the link is, say, a SoundCloud song url, the player sniffs the hAudio on that page and caches an mp3-stream locally. It loads my friends’ comments on the song as well. I can surf the web much like in Songbird and save links (=songs) in my playlists as I encounter them.
  • It will have an oversized local cache, that I don’t have to think about. There is no explicit handling of files. The only thing my player handles are links of all kinds. Links to songs or collections of songs (It does not have to be explicit links to files however). I can take any of these links and pass on to my friends.
  • There will be an open service (or several, ..and soon!) with unique urls to every song in the world (e.g. http://songs.ru/USPR37300012), that serve metadata and pointers to where files can be found (e.g. http://soundcloud.com/forss/soulhack.mp3). I can drag any song link to a playlist–my player identifies the song and tries to fetch it using the above-mentioned service and/or other means (it could (even) ask me to buy it). If it can’t find the actual song file it still saves a pointer and metadata for it. That way I can keep and share my playlists/bookmarks without having to care if I have the actual file or not.
  • My player keeps my cache in good condition. It periodically checks for broken links, etc.
  • There’s no “sync to mobile device”. Rather, the mobile device has its own interface to the cloud service and handles caching/streaming by itself. My playlists can be accessed from anywhere and are updated instantly.
  • I can browse and play my library from my linux-based uPnP device as well, from whereever.
  • It can do things like show a smart playlist with an activity stream style feed of what my friends have been listening to.
  • With it I can build a song library over time that goes way back, much like del.icio.us does for links. My library can grow over 5, or 20 years. It’s just a collection of pointers. In the future, when better audio formats are available, my player silently refreshes its cache with FLAC files, or 5.1 24 bit surround files.
  • It differs from iTunes or Spotify in the sense that it is open. Open.
  • It… may never exist. But there are some signs of hope.

 March 20th, 2008 | 1 Comment »

In a post-scarcity publishing world, the key is to own the most relevant copy

The title of this post sounds a bit cryptic, agreed. Let me try to explain what I mean. The point I’m trying to make is actually very simple. The Web is a giant copying machine. And yet, if people can avoid having to copy something, they will. The problem is that today, the music industry suffers quite a bit from illegal file sharing–a giant copy party. What is going to happen over the coming years is that this copy fest will wind down. Yes, it will! And the reason for that is that there will be services that let people listen to their music without having to copy files and manage them.
Ok, so what matters in a world where p2p is irrelevant? In this world we will instead share and discover music in a giant link-passing frenzy. This is already becoming a reality, only it’s “not evenly distributed yet”.

Here are a number of popular links to Flickermood, a song I released under the alias Forss on Berlin-based Sonar Kollektiv:

…oh, here’s a link where you can buy the song, complete with drm and in worse quality. http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?i=7018176&id=7018192&s=143456. Feel free to go there and, ..eh nevermind.

And then we have soundcloud.com/forss/flickermood. Let’s go back to the cryptic title of this post. Since Flickermood seems to be available all over the place, the key, being a music service or a label or an artist in this world of link-passing, is to own the most relevant copy. With most relevant I mean the most happening copy, the most accessible copy, the most usable copy, the coolest copy, the earliest copy, the most exclusive copy, the copy with the best sound quality, the most permanent copy, the most social copy, the most remixed copy, the most authentic copy, the most interoperable copy, etc.

Although the above links are all cool I’ll focus on the last one to further highlight what I mean. It’s a link to the track on SoundCloud, a service I’m currently working on, where you can listen to the full song in a pretty cool player with discussions happening inside the track through “timed” comments. I’m there too, discussing samples with friends and fans. What’s also interesting about this link is this:

  • type soundcloud.com/forss/flickermood.mp3 or .aiff to get an mp3 or an aiff, etc.
  • type soundcloud.com/forss.m3u, .xspf, .rss or .atom to get a playlist with all my releases
  • soundcloud.com/forss/flickermood.rss to get a feed of comments
  • sniff the audio with an haudio compatible app
  • go to the url with your iPhone to play it
  • embed the track on MySpace or just about any other place, in a player that is better than any other out there.
  • http://soundcloud.com/api/tracks/flickermood.xml and http://soundcloud.com/api/tracks/flickermood/stream.mp3 to do just about anything with the track.
  • and there is in fact much more… (some of these features are still in development, in case you’re a lucky beta tester)

Good song permalinks is the shit. All this really means is that the track is so accessible, it’s impossible to top. The problem today is that the vast majority of “relevant” copies of songs are in places where labels and artists and other commercial players have little or no control over them. 1% of the listeners may be in a place where labels/artists/platforms are, they may pay, etc, but the other 99% are somewhere else–on p2p nets, on russian pirate sites, on trashy yasn sites, heck, even in their own music players. The key to survival on the emerging media web is to make these copies irrelevant by being drastically more relevant. Downloads won’t survive long in a post-scarcity publishing world–it’s making yet another irrelevant copy of an irrelevant, un-sexy copy to begin with. Just contrast iTunes with SoundCloud. Right now, I just see a lot of lost ad dollars.

 March 17th, 2008 | 2 Comments »

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